Formation of a CompanyClass 11 Business Studies NCERT Solutions

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What is meant by the term 'Promotion'. Discuss the legal position of promoters with respect to a company promoted by them.

Solution

Promotion
Promotion is the first and foundational stage in the formation of a company. It involves the entire process from conceiving a business idea to taking the necessary steps to give that idea a practical shape by forming a company. A promoter is a person or a group of persons who discovers a business opportunity, analyzes its prospects, assembles the required resources (men, materials, machinery, finance), prepares the necessary documents, and undertakes all other activities to get the company registered and ready to commence business.
Legal Position of Promoters
The legal position of promoters is unique. They are not considered agents or trustees of the company they are forming, primarily because the company does not exist legally before its incorporation.
  • Not Agents: Promoters cannot act as agents because their principal (the company) is not yet in existence. Consequently, they are held personally liable for any contracts they enter into on behalf of the proposed company (known as preliminary contracts), unless the company, after incorporation, enters into a fresh contract to replace the original one.
  • Not Trustees: While they are not technically trustees, they stand in a fiduciary position towards the company they promote. This means they have a relationship of trust and confidence with the company.
  • Fiduciary Duty: Because of their fiduciary position, promoters must act in good faith and in the best interests of the company. They must not make any secret profits at the expense of the company. Any profit they make from transactions with the company must be fully disclosed. If they fail to disclose such profits, the company can rescind the contract and recover the money, or claim damages.
  • Right to Remuneration: Promoters are not legally entitled to claim any expenses incurred during the promotion process. However, the company may choose to reimburse them for these pre-incorporation expenses. The company can also remunerate them for their efforts through a lump-sum payment, commission, or by allotting shares or debentures.