International BusinessClass 11 Business Studies NCERT Solutions

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"International business is more than international trade". Comment.

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The statement "International business is more than international trade" is accurate. While people often use the terms interchangeably, international business is a much broader concept that encompasses international trade as just one of its components.
International trade specifically refers to the export and import of tangible goods, also known as merchandise, across national borders. For example, India exporting tea to the UK or importing electronics from Japan is international trade.
International business, on the other hand, includes all commercial transactions that take place between two or more countries. It is a comprehensive term that includes not only the trade of goods but also a wide variety of other cross-border activities. The major components that expand the scope of international business beyond trade are:
  1. Trade in Services (Invisible Trade): This involves the export and import of intangible services. It has grown substantially and includes sectors like tourism and travel, transportation, banking, insurance, communication, consultancy, and educational services. For instance, when a foreign tourist uses hotel services in India, it is an export of service for India.
  2. Licensing and Franchising: This is a mode of international business where a firm (licensor/franchiser) in one country grants permission to a firm in another country to use its intellectual property like patents, trademarks, or business model for a fee called royalty. Pepsi and Coca-Cola using local bottlers worldwide is an example of licensing, while McDonald's operating through local entrepreneurs is an example of franchising.
  3. Foreign Investments: This involves investing funds in foreign countries for a financial return. It takes two primary forms:
    • Foreign Direct Investment (FDI): This involves direct investment in assets like plants and machinery in a foreign country to undertake production and marketing. An example is a foreign automobile company setting up a manufacturing plant in India.
    • Portfolio Investment: This involves a company acquiring shares or providing loans to a foreign company to earn income through dividends or interest, without getting involved in its direct operations.
In conclusion, while international trade was historically the main form of international business, the modern global economy is characterized by a significant and growing volume of international service transactions, licensing, and capital flows. Therefore, international business is a far more inclusive concept that covers both the trade and production of goods and services across frontiers.